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/ Maite X. Figueroa

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Postcards From The Edge

A collection of archetypes to help generate insights about how different people might relate to the research topic of Women in Leadership. Select ten (10) archetypes from a select list and through their eyes and voice create a dialog that answers the questions, “Do you feel women can be effective leaders?”

Creating a deck of cards that were 5x7 in dimension that describe and archetypal character and their point of view and frame of reference on the particular subject.

The topic of women in leadership seems like an old fashioned conver­­s­­ation that keeps on taking place. It is the reason why I chose the vernacular of old postcards to identify the archetypes and their tone of voice and comments. 

The dictionary defines and archetype as a typical example of a certain thing. In researching the topic of women in leadership identifying archetypes and their points of view is key in understanding the obstacle that prevent progress, the attitudes and social customs that are present and the best way to find a solution. The idea of having a variety of different points of view was key in understanding perspectives and gaining better knowledge of the topic.

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