Paulie’s Pickling was a new venture begun by Paul Ashby & Liz Storm, and had a low budget to accomplish a large list of demands.
Initial solution was to create business cards that could also be used as hang tags for their series of products in their store front in the Bernal Heights neighborhood of San Francisco. In a few short weeks their product was in Whole Foods Markets and we needed to create product labels for their growing brand, and business.
Paulie’s Pickling is a local small business that started from a dream
to make really good pickles. They were clear about what they were looking for in an identity, and what they could afford.
When designing the logo they were very clear that they wanted something that was green, red and yellow and had a fifties diner feel. The initial design was created to have a business card that would serve double duty as a product hang tag. But when Whole Foods wanted to carry their products we had to come up with something more dedicated and permanent. The white labels were designed to stand out against the other pickles on the shelf with green labels.