Create an imaginary film festival revolving around the
body of work of a selected director. Identify the theme that revolves around the movies and create a cohesive system of materials, including tickets, catalog, DVD packaging and advertising.
I chose the director Sam Mendes. Known for his breakthrough movie American Beauty, and his follow up successes Road to Perdition, Jarhead, Revolutionary Road and Away We Go. Sam Mendes’ movies revolve around the realization that we are living a life based on the expectations of what success and happiness are, but that we instead are trapped by those expectations. We hide behind the trappings of relationship that are often challenged and broken, but look perfect to the outside world, and leave us feeling empty and hopeless.
Too often in Hollywood movies it feels like life is falsely represented. Everybody is happy. Everybody’s problems get resolved. Maybe that is what is so refreshing about Sam Mendes and his movies. They are beautiful in their imagery and cinematography. And they are beautifully honest in their representation of real life; harsh, bitter, broken and not always happy.