Select a social organization and redesign their identity system to better communicate their mission and objective. To gain support, funding and increased awareness.
I chose the social organization The Trevor Project. Their goal is to assist Lesbian Gay Bisexual and Transgender (LGBT) teens who might feel isolated by their sexuality and offer them a hot line of suicide support.
The solution was to create a logo that focused on the idea of connection through a telephone and the communication that can happen even when people aren’t face to face.
Designing for social change was an eye opening and soul rewarding experience. It was amazing to learn about all that young boys and girls face in the world, and knowing that design can play a role in turning things around for them was a very fulfilling role to have.