Bluewolf is a global consulting firm. They produce an annual survey on how companies use the Salesforce platform, The State of Salesforce Annual Review.
For this year's report I wanted to position both Bluewolf, and The State of Salesforce, as a more mature, sophisticated and alternative option to what other consulting companies have to offer. The result was a new identity and brand, a global report, three additional Special Edition Reports (Financial Services, United Kingdom, and Australia). A website that would allow the ability to download the report, as well as the ability to benchmark your results against those of survey respondents.
Additionally each report needed social media advertising, Internal website banners and email templates.