Design is about more than just a brand mark, or a poster. Design is about a thoughtful and integrated approach to communicate a set of values, characteristics and their meanings.
Design is a useful tool that can help enhance the everyday and elevate the simple to a higher purpose. In the end, design is about the people. The best design is not noticed, it is experienced in a way that feels like an extension of your everyday. In order to achieve this goal, design requires insight, observation, testing, shifting, re-thinking and a desire to create.
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